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Luna will be a sophisticated and friendly 50-seat cafe featuring craft pizza, salads, appetizers, bottled and canned craft beer, wine by carafe and glass, and desserts. The menu will feature organic, fresh, and local ingredients. Luna is meant to appeal to a target audience between 25-39. It will be located in a renovated Coca-Cola bottling plant in a transitional neighborhood in a moderate-sized city in the southeast United States. Although two separate businesses with separate spaces, Luna will share the building with a large micro-brewery. The total square footage available for Luna is 1,906 square feet. Approximately 1/2 of this space will be devoted to kitchen and storage. The pizza oven and pizza prep area will be in open view of patrons. There will be two small restrooms but neither will be designated for male or female use. I have uploaded a sketch of the space as conceived by the restaurant kitchen supplier.

I want to provide an elevated dining experience for customers who have few such options in the geographic area. Additionally, I want Luna to feel like a "third space," a friendly space where people can gather, feeling confident that they will run into people they know. I want customers to think, "I can't believe how lucky we are to have this restaurant." I want solo diners to feel like they can drop in. Ultimately, Luna will be the prototype for multiple locations of the restaurant.

I favor modern, minimalist, and industrial design, but there should be a sense of warmth and friendliness too. I love Apollo-era NASA photographs and thought a large high-definition moonscape (or something cool from that era... NASA has release a huge amount of photographs from that era) photograph/mural would be a feature that could tie into the name, Luna. I would like at least some seating devoted to single diners to eat such as counter seating or a bar. I would like to use the existing flooring, which is original tile in some places and concrete in others. I like wood in the way that mid-century designers used it. I love mid-century design. I don't like ceiling fans. I don't like clutter or knickknacks. Of course, as a start-up, affordability is important. The sound of the restaurant is also important. I am planning on acoustic panels on the ceiling to help with the noise level. There is existing Coke-bottle green tile on one wall (about 16 feet wide by 4 feet tall) that has been covered by paint. I would like to preserve this tile and strip the white paint that someone put on it.