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This project focuses on the renovation and modernization of the existing facade for SHIFT Company in Canada, while fully maintaining the current building structure. No changes were made to the building proportions or to the locations of doors and windows; the intervention is limited to facade treatment, colors, and material composition.
The design approach aims to enhance the building’s visual identity and curb appeal, creating a contemporary commercial presence that responds to the Canadian climate and urban context.
Multiple facade concept options were developed, each exploring different:
Color palettes and contrasts
Material combinations and cladding arrangements
Levels of emphasis on the main entrance and street-facing elevation
Integration of warm materials, such as wood, with modern industrial finishes
Architectural Style
Modern / Industrial Commercial
Clean horizontal lines and simple massing
Contemporary, durable facade expression
Proposed Materials
Metal cladding suitable for Canadian weather conditions
Treated wood panels or wood-look alternatives
Neutral-toned panels and concrete finishes
Glazing with dark metal framing
Color Strategy
Neutral greys and charcoal tones
Red accents reflecting the company’s brand identity
Warm wood tones to balance the industrial character
Design Objectives
Modernize the building without altering its function or structure
Strengthen the corporate identity and brand visibility
Improve street presence and first impressions
Offer flexible design solutions adaptable to different budgets